Following the success of our first UX tour of China, we invite you to come and join us on the second UX tour of China!

China continues to become more and more important economically, both as a market for goods and services and as a producer.

This week-long tour is designed to give an understanding of how UX can help companies succeed in the Chinese market and also of the UX requirements of Chinese companies.

It will include travelling to Beijing, Shanghai and Shenzhan to visit China’s leading UX agencies, such as Isar, Eico, ARK, etc. as well as client-side UX teams, e.g. Microsoft, Intel, China Mobile, Nokia, Huawei, Alibaba, Ctrip, to name just a few.

Participants will have the chance to communicate with UX professionals working in China about how to gain Chinese clients as well as how to use UX to promote clients’ products or services in China.

Participants will also gain the knowledge and insights that they need to succeed as UX practitioners in this vitally important market.


  • Visits to UX design agencies
  • Visits to UX team in client side companies, including international and national companies
  • Visits to small but innovative design studios
  • Talks given by UX designers working in China
  • Observing a research study, e.g. usability testing or in-depth interview
  • Doing your own user research with Chinese customers (surcharges apply)
  • Networking with UX practitioners in China


  • Designing UI for Chinese characters, incl text input
  • Examples of good UX design created in China
  • Characteristics of Chinese UX
  • Conducting user research and usability tests in China – what’s different
  • Development of the UX field in China
  • Overview of the UX scene in China
  • How is it to work with UX in a Chinese company
  • Setting up UX teams in China
  • Service Design in China

In addition to having the first hand material of how UX is run in China, it is also a great opportunity to networking with other UX professionals participating the tour.

  • BJ

    Day 1 - 3 (Beijing)

    Thursday 9 October – Saturday 11 October

    Lenovo - the biggest IT company in China

    ISAR - full service digital and product design agency

    Xiaomi - fast growing mobile phone company in China, aim to be the “Apple” of China

    Nokia - international technology giant

    Eico - a successful creative design agency

  • SH

    Day 3 - 5 (Shanghai)

    Saturday 11 October – Monday 13 October

    frog - world famous design agency

    ARK - small but innovative design studio

    Honeywell - one of the biggest international manufacturing company

    CITIC Group – Large state-owned multinational conglomerate

    Alibaba – Leading e-commerce company in China, creator of Alibaba and taobao.com

  • SZ

    Day 6 - 7 (Shenzhen)

    Tuesday 14 October – Wednesday 15 October

    China Ping An Insurance Group – One of the largest insurance provider in China

    Tencent – China’s largest and most used internet service portal

    Huawei - leading global information and communications technology (ICT) solutions provider


We will also organise informal dinner and drink with
UX practitioners in China at each city.

Please note: We reserve the right to change the itinerary without prior notice due to the uncertainty on the day of the visit. However, we’ll try our best to meet the requirements from the majority of the participants.


  • Early Bird
  • £3,999
    (incl. VAT)
  • Sign up
    by 15 June 2014
  • Regular
  • £4,999
    (incl. VAT)
  • Deadline
    31 August 2014
  • Included in the price
    • Airline and train tickets inside China
    • Accommodation in 3-4 star hotels
    • 3 meals each day
    • Chauffeur service
    • Networking and business opportunities
  • * Surcharges apply for own user research in China and need to recruit Chinese users or rental labs, etc.

£1,000 initial deposit is required upon registration

The remaining balance should be paid no later than 31st August 2014

Airline tickets are paid for in full at the time of registration and in case of cancellation, unless otherwise stated, they are non refundable, non changeable and non re- routable. Some suppliers (particularly airlines) may treat a name change as a cancellation and as such will not refund any money.


Prior to balance being collected: Full refund of the deposit

Before 15 September: 50% refund

After 16 September: No refund given




The UX trip of China is organised by Christina Li at Infinite Interactive.

Christina has previously worked on the EU funded project : Institutionalising HCI in India and China (scroll down to the “previous projects” section), through which she’s gained extensive experience on organising conference and work shops in China.

Here are what people in the industry think of Christina:

  • “Christina Li has been a wonderful bridge between our communities, first with her work with the uiGarden website that brings together English and Chinese speaking audiences and now with her able assistance in translating this book (The Design of Future Things).”

    - Don Norman (Nielson Norman Group)

  • “Christina has been a very committed and helpful administrator on our EU SESUN project, where she has helped us in organizing and translating material for our trips in China. She has always gone beyond the narrow confines of her job specification to deliver a useful and effective service. ON top of that she does all of this work in a relaxed and efficient manner.”

    - Liam Bannon (Professor, University of Limerick)

  • Visa

  • You are responsible for checking all these items and ensuring your travel documents are in order.

    We are happy to provide the documents needed for your visa application.

    You must consult the Chinese Embassy  for this information. Requirements may change and you should check for up-to-date position in good time before booking/departure. We accept no liability if you are refused entry onto the flight or into the country due to failure on your part to carry the correct passport, visa or other documents required by any airline or authority .

    You must have a passport which is valid for six months after your intended date of return.


Thank you!

Thank you, we will be in touch with you shortly!